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The Ultimate Guide to Parma Violet Gin

Parma Violet Gin represents a delightful and innovative fusion in the world of spirits, blending the traditional botanicals of gin with the nostalgic flavor of Parma Violet candies. Originating from the UK, these sweets are known for their distinctive floral flavor, which comes primarily from the oil extracted from the orris root, similar to the flavoring in traditional gin. This guide will explore the essence of Parma Violet Gin, from its unique characteristics to how it’s made, and offer insights on how to best enjoy this intriguing spirit.

About Parma Violet Gin

Parma Violet Gin offers a unique blend of nostalgia and innovation, making it a standout spirit in the gin market. Its development was inspired by the classic British confectionery, Parma Violets. These candies, known for their distinct floral flavor, were introduced in the mid-20th century by Swizzels Matlow and have been beloved ever since. The gin variant attempts to encapsulate the essence of these sweets, marrying the traditional botanical complexity of gin with the sweet, floral notes of the violet candies.

The key attribute of Parma Violet Gin is its alluring purple hue, which mirrors the color of the original Parma Violet sweets. The aroma is predominantly floral, emanating a sweet and enticing bouquet that promises a unique taste experience. The flavor profile of Parma Violet Gin is characterized by its harmony of sweet violet and the crisp, piney notes of juniper, a staple in gin that adds a refreshing sharpness to balance the sweetness of the violets.

Another aspect that makes Parma Violet Gin particularly interesting is its versatility in flavor intensity. Depending on the brand and production methods, the floral violet component can range from subtly nuanced to richly overpowering. This variation allows for a broad appeal, catering to those who prefer a more traditional gin experience with a hint of floral notes, as well as those who seek a stronger reminder of the nostalgic candy.

The allure of Parma Violet Gin extends beyond its taste and aroma; it also involves the sensory experience it offers. The vibrant color and distinct flavor profile make it not only a pleasure to drink but also a visually appealing addition to any cocktail. As such, it appeals to both gin aficionados and those new to gin, offering a gentle introduction to the spirit’s botanical flavors through the familiar and beloved taste of Parma Violets.

parma violet gin

How Parma Violet Gin is Made

The creation of Parma Violet Gin follows the traditional methods of gin production, yet with a unique twist that incorporates the delicate essence of violets. The process begins with the selection of high-quality botanicals, which are the foundation of any gin. These typically include juniper, which must dominate for the spirit to be classified as gin, along with other common gin botanicals like coriander seed, angelica root, and citrus peels. To these, ingredients specifically chosen to achieve the Parma Violet flavor, such as violet flowers or additional floral botanicals like lavender or iris, are added to infuse the gin with its distinctive floral character.

The distillation process of Parma Violet Gin involves steeping the selected botanicals in a neutral grain spirit. This mixture is then heated in a traditional copper still. As the mixture warms, the alcohol vapors rise and pass through a basket containing the violet botanicals, capturing their delicate floral essences. This method, known as vapor infusion, ensures that the floral notes are gently embedded into the spirit, preserving their fragility and complexity.

Once distillation is complete, the clear spirit is sometimes infused with a further enhancement of violet flavoring to intensify the floral notes and achieve the desired profile. This can involve the addition of natural or artificial violet flavors, depending on the brand’s production philosophy and the regulatory requirements of their market. It is at this stage that the gin may also acquire its distinctive purple color, either through natural coloring agents like grape skin extract or through food-safe artificial colorants.

The final step in the production of Parma Violet Gin is filtration and bottling. The gin is filtered to remove any impurities, ensuring a smooth finish. Quality control is paramount, with each batch tested to guarantee that the flavor remains consistent and true to the intended profile. The bottling process is the last phase where the gin is sealed and prepared for distribution.

Varieties of Parma Violet Gin

The world of Parma Violet Gin is as diverse as it is colorful, featuring an array of products that cater to different tastes and preferences. While the core element of violet flavor binds these varieties together, each brand and distiller brings their unique spin to this intriguing spirit, ensuring that no two Parma Violet Gins are exactly alike.

Craft and Commercial Variations

On one end of the spectrum, small-batch craft distilleries focus on artisanal methods, often using hand-picked violets or organic botanicals to create a more nuanced and potentially complex flavor profile. These craft gins might emphasize the authenticity and purity of ingredients, appealing to those who appreciate a gin that offers a subtle hint of violet alongside a rich botanical complexity.

In contrast, larger commercial brands might aim for consistency and broader appeal. These gins often have a more pronounced violet flavor and color, designed to attract consumers looking for a distinct and robust floral presence in their gin. Commercial varieties might also use a blend of natural and artificial flavors or colorings to enhance the sensory impact of the gin, making it not only a beverage but a visual and olfactory spectacle.

Regional Flavors

The flavor profile of Parma Violet Gin can also vary regionally. For example, a distiller in a region known for its floral botanicals might incorporate local ingredients such as lavender or rose alongside violet, creating a uniquely regional take on this floral spirit. This not only adds depth to the gin’s flavor but also ties it to its geographical origin, making each sip a reflection of the landscape from which it hails.

Innovative Blends

Some distillers experiment with additional botanicals to set their Parma Violet Gin apart. Ingredients like peppercorn, citrus, or even rare herbs can be introduced to create a complex taste profile that challenges the traditional gin experience. These innovative blends are particularly popular among modern bartenders and enthusiasts who are always on the lookout for novel flavors to incorporate into cocktails.

Limited Editions and Seasonal Releases

Many distilleries produce limited edition or seasonal releases of Parma Violet Gin. These special editions might be enhanced with other seasonal botanicals or offer a different take on the violet theme, such as blending different types of violets or using violet leaves instead of flowers for a different kind of flavor profile. Limited releases are often highly sought after for their uniqueness and collectibility.

Consumer Preferences

Ultimately, the variety of Parma Violet Gins available allows consumers to choose based on their personal preferences. Whether they are looking for something light and subtle for a summer cocktail or a rich, bold flavor to enjoy in a winter gin and tonic, there is likely a Parma Violet Gin that fits the bill. This diversity not only caters to varying tastes but also encourages gin lovers to explore and experiment with different brands and styles, continuously expanding the horizons of what gin can offer.

How to Enjoy Parma Violet Gin

Parma Violet Gin, with its unique floral notes and striking color, offers a versatile base for various drinking experiences, from simple sips to elaborate cocktails. Here’s how enthusiasts can best enjoy this distinctive spirit.

Cocktail Creations

Parma Violet Gin shines brightly in the world of mixology, where its floral and aromatic profile can be the foundation for creative and visually appealing cocktails. Here are a few ideas:

  • Violet Gin & Tonic: This classic gin serve can be transformed by using Parma Violet Gin, paired with a premium tonic water. Garnish with a twist of lemon or a few edible flowers to enhance the floral theme.
  • Lavender and Violet Martini: Mix Parma Violet Gin with a splash of lavender syrup and dry vermouth. Shake well and serve in a chilled martini glass. This cocktail is both aromatic and refreshing, with deep floral undertones.
  • Violet Fizz: Combine Parma Violet Gin with lemon juice, sugar syrup, and soda water. Serve over ice in a highball glass for a fizzy, refreshing drink that’s perfect for summer afternoons.
  • Berry Violet Collins: A twist on the Tom Collins, using Parma Violet Gin, mixed with lemon juice, simple syrup, muddled berries (like raspberries or blackberries), and topped with soda water. It’s fruity, vibrant, and incredibly refreshing.

Neat or on the Rocks

For those who appreciate the pure taste of gin, Parma Violet Gin can be enjoyed neat or on the rocks. This method allows the delicate violet and traditional gin botanicals to come through without any mixers overshadowing them. Serving it slightly chilled will enhance its smoothness and allow the subtleties of the violet infusion to shine.

With Mixers

Aside from tonic, Parma Violet Gin can be paired with a variety of mixers to suit different tastes. Here are a few suggestions:

  • Lemonade: Adds a sweet and citrusy note, creating a light and refreshing beverage.
  • Grapefruit Juice: For a tart contrast that complements the sweet floral notes of the gin.
  • Elderflower Cordial: Mix with Parma Violet Gin for an extra floral boost, creating a deeply aromatic drink.

Food Pairings

When it comes to pairing food with Parma Violet Gin, light and delicate flavors work best to complement its floral and botanical notes. Here are a few pairings to consider:

  • Seafood: Such as smoked salmon or grilled prawns, which pair wonderfully with the floral gin without overpowering it.
  • Soft Cheeses: Goat cheese or brie can balance the gin’s floral notes with their creamy textures.
  • Fruit-Based Desserts: Such as lemon tarts or berry parfaits, which echo the gin’s sweet and aromatic characteristics.


Parma Violet Gin is also an excellent choice for entertaining. Its unique color and flavor profile make it a conversation starter. Serving a signature Parma Violet cocktail at a party or gathering not only adds an element of sophistication but also offers a memorable experience for guests.


Finally, the best way to enjoy Parma Violet Gin may simply be through experimentation. Each bottle brings its own character, so trying different combinations and concoctions can be an enjoyable journey in itself. Whether it’s crafting the perfect cocktail, finding the ideal mixer, or discovering a surprising food pairing, the exploration of Parma Violet Gin’s possibilities is bound to be as rewarding as it is delicious.

Where to Buy and What to Look For

When it comes to purchasing Parma Violet Gin, knowing where to shop and what features to consider can greatly enhance your buying experience and ensure that you get a high-quality product. Here’s a comprehensive guide on where to find Parma Violet Gin and the key attributes to look for during your purchase.

Where to Buy Parma Violet Gin

  1. Specialty Liquor Stores: These stores often carry a wide range of spirits, including premium and craft gins. They are a good starting point as the staff tend to be knowledgeable and can offer personalized recommendations based on your preferences.
  2. Online Retailers: Many online shops specialize in spirits or have a large alcohol section. This option offers the convenience of browsing a vast selection from your home and often provides access to customer reviews which can be helpful in making a decision.
  3. Direct from Distilleries: Some distilleries offer their products directly through their websites. Buying directly from the source can sometimes allow access to limited edition products or batches that may not be widely available elsewhere.
  4. Supermarkets and Wine Shops: While their selection might not be as extensive as specialty stores, many larger supermarkets and wine shops carry a selection of popular gins, including flavored varieties like Parma Violet Gin.

What to Look For When Buying Parma Violet Gin

  1. Botanical Profile: Check the label for information on the botanicals used. A good Parma Violet Gin should list not only the traditional gin botanicals like juniper and coriander but also specify the floral elements that give it its unique violet flavor.
  2. Origin and Distillery: Knowing where and how a gin is distilled can provide insights into its quality and flavor profile. Gins from well-established or highly reputed distilleries often guarantee a higher level of craftsmanship and ingredient quality.
  3. Proof and Alcohol Content: The strength of the gin can affect its flavor intensity and how it mixes in cocktails. Higher-proof gins may offer a more robust flavor, which can be an advantage in more complex or strongly-flavored cocktails.
  4. Natural vs. Artificial Flavors: If you prefer a more natural taste, look for gins that use real violets or natural violet flavors. Some brands might use artificial flavorings to enhance the gin’s taste and color, which could affect the overall flavor profile.
  5. Color: Parma Violet Gin is notable for its color, which can range from a light lavender to a deep purple. The color can be an indicator of flavor intensity but be aware that it can be achieved through natural or artificial means.
  6. Reviews and Recommendations: Especially when buying online, look at customer reviews and ratings. These can provide real-user feedback on the flavor, quality, and mixability of the gin.
  7. Price: Finally, consider the price, which can vary widely based on the brand, production method, and ingredient quality. While higher-priced gins often offer complex flavors and superior quality, there are also reasonably priced options that do not compromise on taste.


Parma Violet Gin offers a unique twist on traditional gin, perfect for those looking to explore new flavors or relive nostalgic memories of Parma Violets. Whether enjoyed in a cocktail, neat, or on the rocks, this gin adds a vibrant and floral note to any drinking experience. As its popularity continues to grow, so too does the range of options available, ensuring that there is a perfect Parma Violet Gin out there for everyone.


What mixer goes with Parma Violet Gin?

Parma Violet Gin pairs wonderfully with a variety of mixers that complement its floral and sweet notes. A classic tonic water is a popular choice that enhances the botanical qualities of the gin while maintaining the integrity of its violet flavors. For a sweeter touch, lemonade can add a refreshing citrusy twist, making it ideal for a summer drink. Other complementary options include elderflower tonic or cordial, which amplifies the floral aspect, or a splash of grapefruit juice for those who prefer a tart contrast to the sweetness of the violet. These mixers not only balance but also enhance the distinctive characteristics of Parma Violet Gin, making each sip a delightful experience.

How strong is Parma Violet Gin?

Parma Violet Gin typically has an alcohol content similar to traditional gins, usually around 40% ABV (alcohol by volume). However, the strength can vary slightly depending on the brand and the specific product line. Some craft versions might offer a slightly higher proof to enhance the botanical flavors, potentially ranging up to 43% to 47% ABV. This variation allows for a robust flavor profile that can stand out in cocktails or be savored on its own, providing a strong yet balanced gin experience.

Is Parma Violet Gin sweet?

Yes, Parma Violet Gin is generally considered sweet due to its flavor profile, which is inspired by the sugary Parma Violet candies. The gin is infused with violet flavors that contribute a distinct floral sweetness, setting it apart from more traditional, juniper-forward gins. While the sweetness level can vary between different brands and formulations, the overall character of Parma Violet Gin is typically marked by a pleasant and aromatic sweetness that appeals to those who enjoy a more flavored gin experience.